What’s in this guide
What are cookies?
Cookies are small files saved on your phone, tablet or computer when you visit a website.
We use three types of cookies to make this site work and collect information about how you use the service to help us improve it.
Cookies are not used to identify you personally.
MoneyHelper is intended for UK-based users so for cookies we follow UK law, including the Data (Use and Access) Bill 2025.
What type of cookies do we use?
Strictly necessary cookies (Essential)
Essential cookies are needed to make the service work and to keep your information secure, we do not need to ask permission for essential cookies. If you do not want us to use them, you can turn off cookies in your web browser, but the service may not work properly.
We will not set any essential cookies until you start using the service.
| Name | Purpose | Expires |
|---|---|---|
|
_session_id |
Microsoft Forms use it to maintain session context for users when not logged in. |
Session |
|
ASP.NET_SessionId |
Used to manage user sessions on a website built with ASP.NET technology, and maintaining a consistent and secure browsing experience. |
Session |
|
dfqtmhApplicationGatewayAffinityCORS |
Used by the Windows Azure Application Gateway in addition to ApplicationGatewayAffinity to maintain sticky session even on cross-origin requests. |
Session |
|
dfqtmhApplicationGatewayAffinity |
Specifically used for maintaining user sessions in a load-balanced environment, improving performance and user experience. |
Session |
|
ARRAffinitySameSite |
Used by websites hosted on Microsoft Azure to ensure user requests are routed to the same server within a session. |
Session |
|
CookieControl |
Civic UK - Consent management. |
1 year |
|
__cf_bm |
Cloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. |
30 minutes |
|
__cfduid |
The '__cfduid' cookie is set by the CloudFlare service to identify trusted web traffic. It does not correspond to any user id in the web application, nor does the cookie store any personally identifiable data. |
5 years |
|
__cflb |
When enabling session affinity with Cloudflare Load Balancer, Cloudflare sets a __cflb cookie with a unique value on the first response to the requesting client. Cloudflare routes future requests to the same origin, optimizing network resource usage. In the event of a failover, Cloudflare sets a new __cflb cookie to direct future requests to the failover pool. |
30 minutes |
|
__cfruid |
Used by the content network, Cloudflare, to identify trusted web traffic. |
Session |
|
_cfuvid |
The _cfuvid cookie is only set when a site uses this option in a Rate Limiting Rule and is only used to allow the Cloudflare WAF to distinguish individual users who share the same IP address. |
Session |
|
cf_chl_2 |
Used by Cloudflare for the execution of JavaScript or Captcha challenges. These cookies are not used for tracking or beyond the scope of the challenge. |
Session |
|
cf_clearance |
Whether a CAPTCHA or JavaScript challenge has been solved. |
1 year |
|
JSESSIONIDCORS |
Helps identify a user's session and associate it with the server's session data. |
Session |
|
JSESSIONID |
Tracks session in cross-origin requests in Java-based apps. |
Session |
|
5ca76fe8-dedb-4acd-89ea-7f6c1a4608e1:www.moneyhelper.org.uk |
It is used by WhosOn web chat for persistent personalisation across sessions. |
8 hours |
|
f9681567-c2fa-4f5dbb56-0e945eab3e19:www.moneyhelper.org.uk |
It is used by WhosOn web chat for persistent personalisation across sessions. |
8 hours |
|
FormsWebSessionId |
Microsoft Forms use it to maintain session context for users when not logged in. |
hide |
|
msal.cache.encryption |
This cookie is dropped for sites where the Content Delivery Network is enabled. This cookie helps the CDN to identify if a page needs to be served from CDN cache or from web server. |
Session |
|
_pension_guidance |
Tracks when a customer rebooks an appointment after using the self-serve cancellation for Pension Wise appointments. |
Session |
|
_rad-consumer_session |
Temporarily stores customer's chosen filters for the adviser search form. |
Session |
|
_ifa-directory_session |
Maintains login for firm's principals during their signup and self-serve process. |
Session |
|
next-i18next |
Temporarily stores customer's chosen locale. |
1 year |
|
saveBack |
This cookie enables the 'Save and come back later' functionality within the Pension Wise digital appointment booking tool. It is used to store the path to the previous (save-and-return) page for future reference and the path/link for the back button. |
Session |
|
_iz_sd_ss_ |
It is used by Informizely to track whether a survey has already been shown during a session and to ensure better user experience by avoiding repeated prompts in the same session. |
Session |
|
_iz_uh_ps_ |
It is used by Informizely to track visitor history and engagement across visits, to ensure surveys are not shown repeatedly (throttling) and to help targeting surveys to new vs. returning users. |
1-2 years |
|
__RequestVerificationToken |
Used by Microsoft Forms to prevent Cross-Site Request Forgery (CSRF) attacks by ensuring that the form request comes from the same origin. |
Session |
|
Dynamics365PortalAnalytics |
Critical service cookie to analyse service usage anonymously and aggregated for statistical purpose. |
3 months |
Cookies that measure website use (Analytics)
We use analytics cookies to collect anonymised information about how you use MoneyHelper, for example, what pages you visit and what you click on. This helps us understand how we can improve the service.
We do not allow anyone else to use or share this data.
| Name | Purpose | Expires |
|---|---|---|
|
CLID |
Identifies when a user first visited a site using Microsoft Clarity. |
1 year |
|
SM |
Microsoft Clarity session tracking. |
Session |
|
_clck |
Microsoft Clarity - User behaviour tracking. |
1 year |
|
_clsk |
Links together the different pages you visit during one visit, so your activity can be viewed as a single session to better understand how people use the site. Connects multiple page views by a user into a single Clarity session recording. |
24 hours |
|
ANONCHK |
Indicates whether the MUID is transferred to other Microsoft domains for advertising, site analytics, and other operational purposes. |
10 minutes |
| Name | Purpose | Expires |
|---|---|---|
|
s_cc |
Adobe Systems - Session tracking. |
Session |
|
AMCVS_* |
Used by Adobe Marketing Cloud to indicate that a session is in progress. |
Session |
|
AMCV_* |
Used by Adobe Marketing Cloud to store a unique visitor. |
1 year |
|
at_check |
Adobe Systems - Session validation. |
Session |
|
demdex |
Assigns a unique ID for audience segmentation across Adobe Experience Cloud services. |
6 months |
|
mbox |
Adobe Systems - Personalisation and optimisation. |
1 year |
|
dpm |
Handles ID syncing between Adobe systems. |
6 months |
| Name | Purpose | Expires |
|---|---|---|
|
AMP_TOKEN |
This cookie is associated with Google Analytics. It includes a token that can be used to retrieve a client ID from the AMP Client IDs service. |
60 minutes |
|
_ga_* |
Used by Google Analytics to identify and track an individual session with a user device. |
1 year |
|
_ga |
Unique user identifier. |
1 year |
|
_dc_gtm_* |
Used by Google Tag Manager to load scripts related to Google Analytics. |
58 seconds |
|
_gat_* |
Used by Google to limit collection of data on high traffic sites. |
58 seconds |
|
_gid |
Unique session identifier. |
24 hours |
| Name | Purpose | Expires |
|---|---|---|
|
_cls_cfgver |
Tracks the version of Glassbox’s configuration so the system updates settings when they change. |
Session |
|
_cls_v |
Identifies a user across multiple sessions with a random Glassbox ID (not personal data). |
3 years |
|
_cls_s |
Holds the session ID for recordings and sometimes marks if a visitor is new or returning. |
Session |
|
rto |
Identifies the server cluster where session data is stored, keeping all data together. |
Session |
|
_cls_e |
Stores a special session ID ensuring data maps to the right session. |
Session |
|
Bc |
Helps track session recording and performance. |
Session |
We’ve recently updated our approach to cookies to improve your experience on our website. In line with the Data (Use and Access) Act 2025, we won’t ask you to accept analytics cookies which help us improve our services. You can still reject these cookies using the ‘Cookie preferences’ link in the footer of this site.
Cookies that help with our communications and marketing
We use marketing cookies to advertise relevant products and services to you online, based on what you do when you’re on our website.
These cookies may be set by third party websites.
| Name | Purpose | Expires |
|---|---|---|
|
__adal_ses |
Keeps track of your activity on our site during a single visit (session) so we can understand how people interact with our pages. |
30 minutes |
|
__adal_id |
Stores an anonymous identifier so Adform can recognise your browser during a visit and on future visits for advertising and analytics purposes. |
1 year |
|
__adal_ca |
Records information about the advertising campaign that brought you to our website. This helps us measure which ads are most effective. |
6 months |
|
__adal_cw |
Tracks which ads you’ve already seen so we don’t show you the same one too many times. |
7 days |
| Name | Purpose | Expires |
|---|---|---|
|
MUID |
Microsoft user identifier for Clarity analytics. |
1 year |
|
MR |
Tracks sessions and links Clarity data to Microsoft services. |
7 days |
|
SRM_B |
Bing Ads retargeting and measurement. |
1 year |
|
_uetsid |
Microsoft - User tracking. |
24 hours |
|
_uetvid |
Microsoft - User tracking and analytics. |
1 year |
| Name | Purpose | Expires |
|---|---|---|
|
IDE |
Used for targeted advertising and measuring ad campaign effectiveness. It helps tailor ads to your interests based on your browsing activity across different websites. This cookie doesn't identify you personally but rather builds an anonymous profile of your browsing behaviour to show you more relevant ad. |
1 year |
|
test_cookie |
Tests if the browser accepts cookies for ad targeting. |
15 minutes |
| Name | Purpose | Expires |
|---|---|---|
|
_gcl_au |
Google - Ad conversion tracking. |
3 months |
| Name | Purpose | Expires |
|---|---|---|
|
bcookie |
Browser ID for LinkedIn tracking. |
1 year |
|
li_gc |
Stores consent for cookies on LinkedIn. |
6 months |
|
lidc |
Tracks data centre selection for load balancing. |
24 hours |
| Name | Purpose | Expires |
|---|---|---|
|
_fbp |
Meta Platforms, Inc. - Advertising and tracking. |
3 months |
| Name | Purpose | Expires |
|---|---|---|
|
personalization_id |
Identifies users for personalized Twitter content and ads. |
1 year |
|
muc_ads |
Tracks engagement with Twitter ads. |
1 year |
| Name | Purpose | Expires |
|---|---|---|
|
YSC |
This cookie is set by YouTube video service on pages with YouTube embedded videos to track views. |
Session |
|
VISITOR_INFO1_LIVE |
It estimates bandwidth to determine whether the user receives the newer or older version of the YouTube player and tracks user interactions with embedded YouTube videos. |
6 months |
|
__Secure-ROLLOUT_TOKEN |
Used by YouTube to manage the phased rollout of new features and updates. This cookie helps assign users to specific test groups for experimental features, such as changes to the user interface or video player. The __Secure- prefix indicates that the cookie is only transmitted over a secure HTTPS connection, enhancing data security. |
6 months |
|
__Secure-YNID |
Used to detect and resolve problems with the service. |
6 months |
How can I control my cookies?
You can change your cookie preferences at any time using the ‘Cookie preferencesOpens in a new window’ link in the footer of this site. Alternatively, most web browsers allow some control of most cookies through the browser settings.
There is more information on how to manage cookies Opens in a new window on the Information Commissioner's Office website.